“Strategic thinking, integrity
and a genuine desire to help
others are the cornerstones
of lasting success”.
Warren Buffett
Warren Buffett
Better business growth starts with better customer understanding.
I help established businesses understand why customers choose, hesitate, stay and leave – then use that insight to sharpen positioning, improve customer experience and make clearer commercial decisions.
With 20+ years’ experience across brand, customer insight, digital strategy and growth, I work with leadership teams to uncover what customers really value, where decisions are getting stuck and what needs to change to create stronger, more confident growth.
Services
Most businesses think they have a marketing problem. More often, the challenge sits deeper in customer understanding, positioning, customer experience or strategic alignment. Through research, insight and practical strategy, I help organisations uncover what's really driving customer decisions and identify opportunities for sustainable commercial growth.
Through customer interviews, behavioural insight and experience reviews, I help organisations understand what customers actually value, trust and respond to. The goal is to uncover the motivations, barriers and decision drivers that influence commercial performance.
Many organisations struggle to clearly articulate why customers should choose them. I help businesses identify what makes them genuinely different, strengthen their proposition and create positioning that resonates with the people they want to attract.
Customer decisions are shaped by every interaction. I help organisations identify friction, improve customer journeys and create experiences that build confidence, trust and loyalty throughout the buying process.
Commercial growth is rarely driven by marketing alone. I work with leadership teams to align customer insight, commercial priorities and strategic decision-making, helping organisations focus on the opportunities that will have the greatest impact.
Services
Customer Understanding
Through customer interviews, behavioural insight and experience reviews, I help organisations understand what customers actually value, trust and respond to. The goal is to uncover the motivations, barriers and decision drivers that influence commercial performance.
Proposition & Positioning
Many organisations struggle to clearly articulate why customers should choose them. I help businesses identify what makes them genuinely different, strengthen their proposition and create positioning that resonates with the people they want to attract.
Customer Experience
Customer decisions are shaped by every interaction. I help organisations identify friction, improve customer journeys and create experiences that build confidence, trust and loyalty throughout the buying process.
Growth Strategy
Commercial growth is rarely driven by marketing alone. I work with leadership teams to align customer insight, commercial priorities and strategic decision-making, helping organisations focus on the opportunities that will have the greatest impact.
Working with
What our clients say
He completely understands the brands that we are trying to create and executes the client brief perfectly. From brand creation to website build and marketing collateral, his attention to detail is second to none.
We wouldn’t go anywhere else.”
Alistair Ness
Director, Reeder Ness
Colin is a top professional, great team member and an inspirational person to work with. He has an uncanny special ability to work under pressure whilst delivering world class digital strategies without losing his smile. I would no doubt highly recommend Colin for any digital marketing brief.”
Susana Inarejos
Modern Work Architect, Microsoft
Rebecca Stewart
Chef Executive Officer, Artus
I’ve been working with him for six years now and his delivery on Ellisons projects has had a big impact on its success!”
Mark Coulter
Chief Executive Officer, Ellisons
Make an enquiry